OrcaLink Partners

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    • Home
    • Who We Are
      • OUR COMPANY
      • OUR MISSION
      • OUR VISION
    • What We Do
    • WHY CHOOSE US
      • OUR EXPERIENCES
    • HOW TO BE PARTNERS
      • PARTNERS READINESS
      • STEPS TO DEPLOY
    • Request Info

OrcaLink Partners

OrcaLink PartnersOrcaLink PartnersOrcaLink Partners
  • Home
  • Who We Are
    • OUR COMPANY
    • OUR MISSION
    • OUR VISION
  • What We Do
  • WHY CHOOSE US
    • OUR EXPERIENCES
  • HOW TO BE PARTNERS
    • PARTNERS READINESS
    • STEPS TO DEPLOY
  • Request Info
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Hospital-Focused Sales Rep Firm for MedTech Innovators

Hospital-Focused Sales Rep Firm for MedTech InnovatorsHospital-Focused Sales Rep Firm for MedTech InnovatorsHospital-Focused Sales Rep Firm for MedTech Innovators

Founded by former Microsoft and AWS Health Tech leaders, Orca Link connects breakthrough medical tech with U.S. hospitals.

Who We Are

 

Orca Link Partners is a hospital-focused sales rep firm for MedTech companies, founded by former Microsoft Health and AWS Health Tech sales leaders.
Our team has worked with some of the most respected healthcare providers and MedTech innovators in the world — from Kaiser Permanente, Mayo Clinic, and Cleveland Clinic to Philips, Medtronic, Abbott, and Boston Scientific — contributing to over $35B in enterprise healthcare technology sales in prior roles.

Today, we bring that same enterprise-level expertise and trusted relationships to help MedTech innovators achieve faster, more cost-effective commercialization in the U.S. market.

Our Mission

 To accelerate the adoption of life-saving medical technologies in U.S. hospitals and clinics — ensuring innovations reach patients faster, at scale, and with measurable impact.

Our Vision

 A healthcare ecosystem where every breakthrough technology has a direct path to the providers and patients it can help — without unnecessary delays, barriers, or inefficiencies. 

$35B+

2–3x faster

Nationwide

 Prior Enterprise Sales Experience 

Nationwide

2–3x faster

Nationwide

 Hospital & Clinic Reach 

2–3x faster

2–3x faster

2–3x faster

 Time-to-market 

$3.5M+

2–3x faster

2–3x faster

 Average historical sales per rep annually 

What We Do

Strategic Market Entry & Commercialization

 We help FDA‑cleared medical technologies enter and scale in the U.S. quickly. Our team assesses market readiness, positions your product, targets early adopters, and builds a repeatable sales motion—without the cost or delay of building an internal team. 

Hospital & Clinical Introductions

 We open doors to decision‑makers across hospitals, health systems, AMCs, and clinics—accelerating evaluations, pilots, and purchasing committee approvals. 

Sales Force Deployment

 Activate our nationwide network of engaged hospital‑experienced reps to create qualified pipeline fast. We start on the coasts and expand nationally as demand grows. 

Go‑to‑Market Planning & Execution

 Within two weeks of signing, we align messaging, train reps, and launch a focused GTM plan with clear KPIs. 

Buyer Enablement & Reimbursement Support

 We equip providers with what they need to adopt—evidence, economics, and workflow fit—so approvals move faster. 

Target Product Types

AI-Powered Diagnostics

Advanced MedTech Software Solutions

Advanced MedTech Software Solutions

  Imaging, cardiology, 

dermatology, 

and other data-driven diagnostic solutions. 

Advanced MedTech Software Solutions

Advanced MedTech Software Solutions

Advanced MedTech Software Solutions

 Clinical decision support, 

workflow automation, 

telehealth platforms. 

Specialized Pathology Equipment

Advanced MedTech Software Solutions

Specialized Pathology Equipment

 High-precision analyzers, 

lab automation tools, 

and next-gen pathology devices. 

Past Experience & Industry Relationships

 With decades of combined leadership in healthcare technology sales, our team has cultivated trusted relationships with decision-makers across major U.S. health systems, payors, and MedTech innovators.
We’ve navigated complex purchasing processes, national contracting, and large-scale rollouts — giving us a unique ability to open doors and accelerate adoption for breakthrough medical technologies.
Our network spans hospital executives, clinical champions, supply chain leaders, and innovation teams, enabling direct access to the right stakeholders from day one. 

Providers & Health Systems

 

  • HCA Healthcare
  • Universal Health Services
  • Common Spirit Health
  • Ascension Health
  • Advocate Health
  • Tenet Health
  • Kaiser Permanente
  • UPMC
  • Baylor Scott & White Health
  • Banner Health
  • LifePoint Health
  • Trinity Health
  • Community Health Systems
  • Mayo Clinic
  • Cleveland Clinic
  • Providence

and more ...

Global MedTech Innovators

 

  • Pfizer
  • Johnson & Johnson
  • AbbVie
  • Merck & Co 
  • Eli Lilly
  • Abbott Laboratories
  • Medtronic
  • Johnson & Johnson 
  • Abbott Laboratories
  • Amgen
  • Gilead Sciences
  • Vertex Pharmaceuticals
  • Becton Dickinson (BD)
  • Stryker 
  • Boston Scientific
  • CooperVision

and more ...

Partner Readiness Checklist of your product

1. Regulatory Clearance

1. Regulatory Clearance

1. Regulatory Clearance

  •  FDA clearance (510(k), De Novo, or PMA) for devices
  • FDA SaMD approval for qualifying software
  • CLIA compliance for lab/pathology tools

2. Clinical Validation

1. Regulatory Clearance

1. Regulatory Clearance

  •  Published clinical data showing safety, efficacy, and measurable outcomes
  • Case studies or pilot program results from credible providers
  • Optional: reference sites or testimonials

3. Market-Ready Assets

1. Regulatory Clearance

4. Operational Readiness

  •  Finalized, ready-to-ship product with stable design
  • Sales training materials (slide decks, brochures, demo videos)
  • Clear pricing structure and commercial terms

4. Operational Readiness

5. Hospital Buyer Enablement

4. Operational Readiness

  •  Inventory in stock or rapid fulfillment (≤ 4 weeks)
  • Customer support and technical onboarding resources
  • Defined warranty and service terms

5. Hospital Buyer Enablement

5. Hospital Buyer Enablement

5. Hospital Buyer Enablement

  •  Tailored value proposition for U.S. health systems
  • ROI calculators, workflow integration examples, or cost-benefit analysis
  • Prepared answers to common procurement and compliance questions

sTEPS TO deploy partner business

Assess & Align – Market Fit and Goals

Train & Equip – Rep Certification and Messaging

Train & Equip – Rep Certification and Messaging

 We start with a readiness review, covering regulatory clearance, clinical data, market positioning, and target account mapping. Together, we set clear commercial terms, KPIs, and a territory launch plan. 

Train & Equip – Rep Certification and Messaging

Train & Equip – Rep Certification and Messaging

Train & Equip – Rep Certification and Messaging

Before launch, every sales representative is trained on your product, competitive positioning, and objection handling. We prepare hospital-ready sales materials, case studies, and compliance guidelines.

Launch & Introduce – Direct Access to Decision-Makers

Launch & Introduce – Direct Access to Decision-Makers

Launch & Introduce – Direct Access to Decision-Makers

 We activate our nationwide sales force to secure warm introductions with hospital executives, clinicians, and procurement teams—focused first on high-priority markets for rapid traction. 

Scale & Optimize – Expansion and Long-Term Adoption

Launch & Introduce – Direct Access to Decision-Makers

Launch & Introduce – Direct Access to Decision-Makers

 As adoption grows, we expand territory coverage, leverage reference sites and KOL endorsements, and continuously refine the strategy based on real-time market feedback. 

Why Work With Us

Our Mission

 

1. Speed to Market

From signed agreement to active hospital outreach in just two weeks — no 6–12 months ramp-up.

 

2. Proven Access

Direct, warm introductions to decision-makers at major health systems, academic medical centers, and thousands of community providers nationwide.

 

3. Enterprise-Level Expertise

Founded by former Microsoft Health and AWS Health Tech sales leaders with $35B+ in enterprise healthcare technology sales experience.

 

4. Cost Efficiency

Commission-based model means you pay for performance — not salaries, benefits, and overhead.

 

5. Nationwide Coverage

60+ engaged sales professionals covering all U.S. regions, with the flexibility to scale teams as demand grows.

Contact Us

Better yet, see us in person!

We love our customers, so feel free to reach out to us

Orca Link Partners

Downtown Seattle, Seattle, WA, USA

425.531.6966 yh@orcalinkpartners.com

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